BEAUTY NOTE: GUCCI’S CHEEKY TAKE ON LIPSTICK

At Gucci’s Cruise 2026 show in Florence, beauty was a quiet revolution—personal, raw, and modern. The runway celebrated individuality with a return to stripped-down glamour: fresh skin, natural brows, and lived-in liner. But the true twist came with a vintage nod—Gucci’s iconic red lipstick, not worn on the lips, but tapped high on the cheeks as a flush of radiant colour.

Makeup artists used fingertips to melt the rich red into the skin, creating a blurred, sun-kissed effect that felt both editorial and wearable. The result? A pop of pigment that framed each model’s face with warmth, giving depth without disrupting the skin’s natural texture.

This new way of wearing lipstick pays homage to self-expression—no rules, just resonance. It's makeup that doesn't mask but magnifies: cheek colour not as blush, but as attitude.

Whether you're backstage or sidewalk-bound, consider this your sign to swipe your lipstick somewhere unexpected.

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